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4 Post-Pandemic Marketing Tips to Help Your Business

Strategy Driven

For some, the key to survival was calling up venture capitalists like Mark Stevens for a quick influx of cash, but not everyone was able to receive funding assistance. Since you can’t always depend on a financing source to help you out when times get tough, you need to boost your marketing plan and develop loyalty among your customers.

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Ten Ways to Diversify an Inbred Network

Harvard Business Review

Networks are essential for collaboration , innovation, and career development. It also tends to be internal, operational (not strategic), and historical, an artifact of the executive's past work history and not his or her future possibilities. Get in touch with a venture capitalist. Start a LinkedIn or Facebook group.

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India's Exploding Digital Economy

Harvard Business Review

Recently, I had the privilege of moderating a conference of global entrepreneurs and venture capitalists in Mumbai — an event called Founders Forum India. One publicly traded company, OnMobile , an operator of premium SMS services, now does business in 52 countries around the world. This expansion isn't just domestic.

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What Middle Managers Can Learn from Agents, Brokers, and Other Middlemen

Harvard Business Review

As the venture capitalist Mike Maples, Jr. Ever tally the hours you spent planning your last trip abroad if you didn’t use a travel agent to cut through the research?) put it to me, “middlemen connect nodes in a network to increase the value of the network.” Middlemen can help with information overload.

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The Right Way to Plan an Innovation Tour

Harvard Business Review

These well-intentioned professionals travel the world in pursuit of the secret sauce of innovation. Don’t just make a beeline to the entrepreneurs and venture capitalists; get a broad multi-disciplinary cross section. Talk to venture capitalists and they, too, will tell you how essential they are in leading the charge.

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How Uber and the Sharing Economy Can Win Over Regulators

Harvard Business Review

Shervin Pishevar, a venture capitalist and an investor in Couchsurfing, Getaround, Uber and other startups in this space, believes these services will have a major impact on the economics of cities; “This is a movement as important as when the web browser came out.”.

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Everything We Know About Platforms We Learned from Medieval France

Harvard Business Review

Venture capitalists are head-over-heels in love with platform markets these days. The count’s protection even extended to those traveling to the fair. He also encouraged traders to settle all debts and credits by notary bill instead of cash, so that the merchants could travel without the burden of a great deal of money.