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Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. Make sure you know the marquee customer''s brand positioning and strategy. Often, the key customers in these areas aren''t the everyday brand names.

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The 3 Things CEOs Worry About the Most

Harvard Business Review

Please note that titles used here reflect the positions the individuals held in 2013, when we conducted the interviews for a separate article ). Randall Stephenson of AT&T explained, “We had 270,000 people we employed around the globe. What keeps them awake at night? One area that proved especially challenging was mobility.

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How to Conduct an Effective Job Interview

Harvard Business Review

Begin this process by “compiling a list of required attributes” for the position, suggests Fernández-Aráoz. Chris Smith and Chris Stephenson. “It was somebody who’d been a finalist for a position here years ago,” says Todd. What do they have in common? How are they resourceful? .

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