Skip Prichard

JULY 22, 2019

Innovation Capital. Whether you have invented an amazing new technology or product, you could still fail. And one of the most overlooked reasons for entrepreneurial failure is innovation capital. Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources.

Innovation 83

Innovation Social Capital Reputation How To 83

Harvard Business Review

FEBRUARY 1, 2013

Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services. High glamour isn't the only way to help customers build social capital.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

FEBRUARY 20, 2013

about six years ago, and the emphasis was on the on software tools and platforms that increase information flow. The idea was that if we use social tools, we would share information freely both within the organization and external marketplaces. technologies could be used on organizations' intranet and extranets".

Media 8

Media Supply Chain Tools Porter 8

Harvard Business Review

NOVEMBER 18, 2013

Bezos’ question certainly resonates with us, as it embodies a fundamental problem that many businesses—sellers of newspapers, music, movies, videogames, software, etc.—are This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. Integrate the idea of social capital in the monetization approach.

Price 9

Price Content Reputation Advertising 9