Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Miles Anthony Smith

MAY 2, 2018

But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. Great leaders often align their leadership values with personal beliefs and ethics of their own. Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Some people in your organization will devote much time to promotions, public relations, marketing and advertising.

Positioning 50

Positioning Company Strategic Planning Guidelines 50