Direct Marketing, Innovation and Loyalty

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Direct Marketing

Innovation

Loyalty

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. This includes making decisions about whether to sell online and what assortment to feature. Look for measures that matter.

Retail

Retail Brand Apparel Discount

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty. Start in the heart. ” Consumers live in an HD world.

Brand

Brand Storytelling Trout Retail

Leadership Digital

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

The Brand Benefits of Places Like the Guinness Storehouse

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