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Decide, Change: The Two Essential Risks for Ultimate Success

Great Leadership By Dan

Sure, you hope to avoid liability, investment, and market risks as you pursue your entrepreneurial dream, so you take steps to mitigate exposure. Decide: Choose a direction and jump. Change: Make both internal adjustments and external innovations to keep going and growing. For more information please visit [link].

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Why Every Fortune 1000 CEO “Needs a Therapist”

Lead Change Blog

These interviews covered aspects of the innovation and change these futurists predict, to the timeline and ever-accelerating pace of this change, to suggestions about how the industry could cope with the change to come. At one conference I attended (the Direct Marketing Association, no less!)

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How Machine Learning Can Improve Patient Communication

The Horizons Tracker

Screening is typically bolstered by effective marketing interventions that encourage people to enroll. The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world. .

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Publishing Is Not Dying

Harvard Business Review

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. And it’s not just the financial results that are impressive — Huffington Post has won a Pulitzer Prize, as has Politico, a news organization launched in 2007. Aren’t they?