article thumbnail

How Machine Learning Can Improve Patient Communication

The Horizons Tracker

The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.

Letter 99
article thumbnail

Is outsourcing a copywriter really worth the money?

Women on Business

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. Agencies charge regular hourly fees plus a markup. About the Author.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

article thumbnail

Should Big Companies Give Up on Innovation?

Harvard Business Review

That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? In these markets if existing companies don’t rise to the innovation challenge, no one will. Innovation can be their lever.

article thumbnail

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

When you have a team looking up to you for guidance and instruction, it’s important to remain consistent in the way you lead. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. I work as a part of the team.

Brand 68