Direct Marketing Leadership Newsletter Technology 
Strategy Driven
DECEMBER 19, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
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CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). Technology and its role in travel 2.0 Technology and its role in travel 2.0 Where has time gone.
Strategy Driven
MAY 6, 2011
It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. ou provide leadership for progress, rather than following along. You employ state-of-the-art technology and are in the vanguard of your industry.
Strategy Driven
AUGUST 3, 2012
Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. You provide leadership for progress, rather than following along. They demonstrate initiative and use their best judgment, with authority to make the decisions they should make.
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