Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

MARCH 4, 2011

For example, a health food company may hire out to produce advertising copy and direct marketing pieces. But an experienced and professional copywriter could also suggest producing a monthly newsletter to convert initial customers into repeat clients, bring in more referrals, sell more products and enhance the overall business image.

Outsourcing 178

Outsourcing Advertising Project Bottom-up 178

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Technology and its role in travel 2.0 Where has time gone. You know the work of calling on Senior Citizens. Pulse Meme Feed What Is Your Brand Against?

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You employ state-of-the-art technology and are in the vanguard of your industry. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 79

Strategic Planning Advertising Consultative Planning 79

Strategy Driven

AUGUST 3, 2012

Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Consider leaving a comment!

Review 57

Review Company Strategic Planning Industry 57