thoughtLEADERS, LLC

MAY 10, 2021

As customers’ needs become more diverse, the managers of the future must adapt to meet their demands. Managing at the right level is the most important element in effective management in the Age of Diverse Markets. This requires a much more decentralized set of management structures and.

Mass Marketing 65

Mass Marketing Decentralization Management Diversity 65

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. You need to innovate for India, not simply export to India.

Glocalization 15

Glocalization Mass Marketing P&L Globalization 15

Harvard Business Review

APRIL 25, 2011

Making the case for investments that produce social impact as well as market returns is not a discussion most executive directors want to have with their board — or their financial stewards on Wall Street. Large corporations know more about opportunities in Chinese markets than they do about opportunities in US cities.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

JANUARY 3, 2013

However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize. One of my favorite classroom examples is GirlMeetsDress.)

Disaggregation 15

Disaggregation Hammer Mass Marketing Gordon 15

Harvard Business Review

SEPTEMBER 14, 2011

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets.

Globalization 10

Globalization Innovation Decentralization Chemicals 10

Harvard Business Review

MAY 30, 2014

Not Good at All Google Finally Discloses Its Diversity Record, and It’s Not Good PBS NewsHour Google released its global workforce numbers, revealing that 70% of its employees are men, a number that increases to 83% and 79% if you look only at tech jobs and leadership roles. Communication Managing yourself'

Short-term 10

Short-term Mass Marketing Long-term Diversity 10

In the CEO Afterlife

FEBRUARY 13, 2017

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. “I want you for balance.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100