thoughtLEADERS, LLC

MAY 10, 2021

As customers’ needs become more diverse, the managers of the future must adapt to meet their demands. Managing at the right level is the most important element in effective management in the Age of Diverse Markets. This requires a much more decentralized set of management structures and.

Mass Marketing 65

Mass Marketing Decentralization Management Diversity 65

Harvard Business Review

MARCH 12, 2012

Poor countries will become R&D labs for breakthrough innovations in such diverse fields as housing, transportation, energy, health care, entertainment, telecommunications, financial services, clean water, and many others. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

APRIL 25, 2011

Few CEOs realize that their companies' "supplier diversity programs" might be self-defense exercises for an urbanized future. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city. Institutions aren't stupid. They're not mean-spirited.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

JANUARY 3, 2013

However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize. One of my favorite classroom examples is GirlMeetsDress.)

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

SEPTEMBER 14, 2011

The Indian firms we studied promote diversity in their R&D management by hiring external talent to build and oversee their global innovation network. Polycentric innovation won't work in organizations that promote groupthink. Tata Motors appointed Tim Leverthon, who previously led R&D at BMW, as head of its global R&D.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

MAY 30, 2014

Not Good at All Google Finally Discloses Its Diversity Record, and It’s Not Good PBS NewsHour Google released its global workforce numbers, revealing that 70% of its employees are men, a number that increases to 83% and 79% if you look only at tech jobs and leadership roles. Communication Managing yourself'

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

In the CEO Afterlife

FEBRUARY 13, 2017

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. Explore corporations that value diversity. “I want you for balance. In those companies you’ll find entrepreneurial thinking.”. Beware the entrepreneur.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100