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Why Storytelling Matters In Today’s Leadership

Tanveer Naseer

The art of storytelling in a digital world Here’s a quick, well, story to illustrate Rose’s view on storytelling strategy: Back in 2006, as a journalist for Wired magazine, Rose interviewed director James Cameron, who was filming Avatar at the time. “He The casual viewer could enjoy the movie on a basic level.

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To Win People Over, Speak to Their Wants and Needs

Harvard Business Review

During Tootsie, walking in the shoes of a woman had such a profound impact on Dustin Hoffman that, 30 years later, recalling his decision to make the film brought tears to his eyes in an interview with the American Film Institute. The same thing happens in business all the time.

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How Successful Virtual Teams Collaborate

Harvard Business Review

Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. Many managers have been fearful of using social media beyond marketing purposes. — can play a huge role in doing so. Not so with collaboration.

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The Next Frontier of Judgment - Across Enterprises

Harvard Business Review

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). No one would claim that new product design does not or should not involve wise judgment.