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How Marketers Can Connect Profit and Purpose

Harvard Business Review

Six years ago, Harvard’s Michael Porter and FSG’s Mark Kramer made the bold statement that shared value — the idea that the purpose of a company is to achieve both shareholder profit and social purpose — would “reinvent capitalism.” It must be woven into a company’s operational fabric.

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Create Shared Value with a Trampoline Approach

Harvard Business Review

An approach that turns societal challenges into new markets. Creating shared value , a paradigm for how companies engage with society pioneered by Michael Porter and FSG, captures this trampoline mentality very well. Which of these are impeding growth (or representing untapped markets)? But trampolines propel things forward.

Porter 14
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The Mayo Clinic Model for Running a Value-Improvement Program

Harvard Business Review

The HBS team has been using Time-Driven Activity-Based Costing (TDABC), an approach initially proposed by one of us (Bob Kaplan) and Michael Porter, to help providers pursue the value-based delivery of care. Unfortunately, fewer than 20% of patients had completed both pre- and post-operative surveys. Select a project team.

Mayo 8
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Social Progress = Economic Success: Social Innovation at Work

Harvard Business Review

This cover story, by Michael Porter, suggests that companies and government need to get outside an outdated approach to value creation. Today, Porter says, companies must reconnect company success with social progress, not as philanthropy, but as a way to achieve economic success. trillion by 2020.

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The Best Digital Strategists Don’t Think in Terms of Either/Or

Harvard Business Review

It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. Sephora has become a leader in the cosmetics market by transcending this tradeoff, finding ways to achieve transactions and relationships.

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Can the U.S. Become a Base for Serving the Global Economy?

Harvard Business Review

The evidence indicates that the United States is losing its ability to attract and expand the operations of multinationals and their significant contributions to productivity growth, innovation, and high-wage employment. shares of the global operations of U.S.-based private sector rose in the 1990s, but then fell in the 2000s.