Ethics, Intellectual Capital and Marketing

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Ethics

Intellectual Capital

Marketing

Can HP Change its DNA?

Harvard Business Review

OCTOBER 4, 2011

It's the company's deeply embedded belief system, its prevailing ethics, and the way people within the company interact with each other and with customers. With hardware markets, money is spent upfront to develop a system. You see evidence of companies' different DNAs in the ways they react to risks and opportunities.

Software

Software Intellectual Capital Maturity Customer Loyalty

The Tempting of Rajat Gupta

Harvard Business Review

MARCH 24, 2011

McKinsey responded that it was actually investing more on intellectual capital, but on the industry-specific variety of more use to consultants and clients.) Competitors whispered that Gupta was committing the most un-McKinsey-like of sins: cutting price to get into new markets.

McKinsey

McKinsey Consultative Waterman Intellectual Capital

Leadership Digital

Can HP Change its DNA?

The Tempting of Rajat Gupta

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