Remove Ethics Remove Loyalty Remove Marketing Remove Maturity
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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

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What is HR Analytics?

HR Digest

HR analytics enables organizations to attract and retain top talent, optimize resource allocation, and adapt to changing market dynamics. Prescriptive Analytics Prescriptive analytics represents the highest level of HR analytics maturity.

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Can HP Change its DNA?

Harvard Business Review

It's the company's deeply embedded belief system, its prevailing ethics, and the way people within the company interact with each other and with customers. With hardware markets, money is spent upfront to develop a system. As it has tried to invest in software, again and again it has killed products off before they had time to mature.

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Kicking Leadership Clichés

Great Leadership By Dan

In the era of big collaboration, the ethicization of business, and the complexity that comes with globalization 2.0, The financial market already recognizes it: In an academic study of 30 public companies that announced co-CEO arrangements, the average stock return that could be attributed to the announcement was 2.58