Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. Cultivating this trust isn’t just a moral issue; it’s a practical one. No wasted film, slides, or prints.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. Cultivating this trust isn’t just a moral issue; it’s a practical one. No wasted film, slides, or prints.

Company 50

Company Venture Capitalist Film Reputation 50

Strategy Driven

APRIL 22, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. The story of the firing spread (as it always does) throughout the company, morale slipped, and the CMO never completely trusted his boss again. Because innovation requires it. No wasted film, slides, or prints.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Ask Atma

MAY 20, 2012

The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. The more trust that exists between players, the more efficiently the system, market, or organization will work. One part of fostering creativity and innovation is to accept the inevitable failures.

Team 52

Team How To Knowledge Management Self-aware 52

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood. For companies that are implementing such AI systems, an in-house ethicist could help navigate the complex moral issues.

Brand 10

Brand Disintermediation Ethics Technology 10