What Marketers Can Learn from the Food-Truck Trend
Harvard Business Review
AUGUST 23, 2011
In short, it's time for "Cessna" marketing, a look from 12,000 feet at American culture and commerce. As David Kamp points out in his wonderful book, The United States of Arugula , American cuisine is in a state of ceaseless innovation, routinely outstripping the culinary cultures from which it springs. It's just that he can't.
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