Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

Harvard Business Review

JULY 10, 2012

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. It also will force the functional service providers to be more market-driven.

Management 14

Management P&L Incubator Finance 14

Harvard Business Review

FEBRUARY 13, 2012

I've written about the rising significance of soft skills, including in the March 2011 issue of HBR (coauthored with Kevin L. The CIO has to know what's going on in finance and marketing, for instance, and P&L experience is important even for support functions like human resources.

Execution 15

Execution P&L CFO Globalization 15

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 11

P&L Banking Marketing Call Center 11

Strategy Driven

DECEMBER 2, 2019

However, a company’s biggest expense doesn’t show on a P&L, at least not directly. It has to be the responsibility of every single department: human resources, training, marketing, support, sales, IT, finance, operations and, most importantly, leadership. Traditional branding is an old paradigm.

Company 70

Company P&L Bottom-up Advertising 70