Harvard Business Review

DECEMBER 21, 2011

Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Your R&D group develops a unique new product.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

SEPTEMBER 9, 2015

After some investigating, they discovered that their fragmented, geographically dispersed matrix structure made it very difficult for the program managers to coordinate efforts across functions, keep everyone focused on the cost and delivery goals, and get people to reach consensus. Senior management knew this was an issue.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

MARCH 31, 2016

Studying these successes and failures, we’ve identified half a dozen key reasons platforms fail, all of which boil down to managers’ misunderstanding of how platforms operate and compete. Steve Jobs failed miserably at managing openness at Apple in the 1980s. Google Android quickly lost market share to the new versions.

Participative 8

Participative Software Market Penetration Marketing 8