Harvard Business Review

JANUARY 8, 2013

This is an argument I hear particularly often in high-technology sectors. They may be strategizing their way to first mover advantages and positions that leave few if any attractive options in the market. There isn't enough certainty, they argue, to be able to do strategy effectively.

Uncertainty 10

Uncertainty Strategy First-mover Advantage Fashion 10

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. There are a growing number of powerful second-screen technologies, from GetGlue to Viggle. We've seen this first-hand with the performance of our app, "Twist, Lick and Dunk," a mobile game that digitally re-imagines the childhood tradition of how to eat OREOs.

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

NOVEMBER 7, 2018

Those benefits fall into three categories: To jumpstart network effects that provide a first-mover advantage: Many of the projects being built using blockchain technology are “protocols” that govern the interactions between users in a decentralized autonomous network. How ICOs Constrain.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

MAY 4, 2016

In turn, the first mover experiences explosive growth and assumes a dominant market position while earning wonderful profits. And even if it did make that bet, the winner-takes-all business could credibly threaten to drop its prices at the first sight of competition. But those positions proved vulnerable.

First-mover Advantage 8

First-mover Advantage Advertising Marketing Disruptive Innovation 8