Heskett Marketing Middle Management Operations 
Tanveer Naseer
FEBRUARY 20, 2018
Yes, we could, but if you need to change it is useful to make culture also operational and look at the daily (inter)actions. Some companies “magically” have great cultures induced by heroic leaders and, thus, dominate their markets. Our middle managers might have interesting observations that could be valuable.”
Skip Prichard
JUNE 22, 2020
James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.
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