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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. Tags: Branding , Marketing , Nabob Coffee , Strategy.

Magazine 100
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Different Types of Managers: Which one are you?

HR Digest

An explanation of the structural format of management and managers. The top managers are the C-suite managers and carry the titles of chiefs-- the chief executive office, the chief financial officer, the chief marketing manager, the chief operational manager, and the chief technology manager.

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How to Ignite and Sustain Organizational Growth

Skip Prichard

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. The culture required to drive a strategy of innovation is different from the culture required to develop efficiency or operational excellence. The right culture attracts and retains better talent.

How To 107
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Layoffs Rarely Pay Off: Here are 15 Alternatives

The Practical Leader

These leaders operate from core values of partnership and participation. Only about a third of downsizing companies increased productivity and profits in the next 3 to 5 years, and underperformed in stock markets. Reducing wages for everyone with the highest percentages with senior and middle management.

Collins 119
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Leadership Infrastructure – A Prerequisite To Mightiness

Tanveer Naseer

In business, leadership infrastructure is the sum total of all the management systems, processes, leadership teams, skill sets, and disciplines that enable companies to grow from small operations into midsized or large firms. This includes forecasting, budgeting, and performance management systems.

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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168
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How Healthy Is Your Organization’s Culture?

Tanveer Naseer

Yes, we could, but if you need to change it is useful to make culture also operational and look at the daily (inter)actions. Some companies “magically” have great cultures induced by heroic leaders and, thus, dominate their markets. Our middle managers might have interesting observations that could be valuable.”