Leading Blog

DECEMBER 12, 2022

While he taught students how to build winning startups, he felt he wasn't giving them the full picture if he couldn’t identify why so many were failing. Marketing: How much to spend on marketing. Eisenmann covers how to shut down and how to bounce back. So, he set out to find out. False Starts.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

CO2

JANUARY 2, 2011

B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. The Empathy Map by XPLANE Design : How to build a business model around customer insights.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

FEBRUARY 29, 2012

Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. But when the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do. That is what social allows.

Porter 17

Porter Mass Marketing Supply Chain Retail 17

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. Most organizations operating today started when companies needed more operating capital. Many organizations still operate by Porter's Value Chain model , where Z follows Y, which follows X.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

DECEMBER 30, 2016

That is, the applications outsourcing team revisited, rethought, and road-mapped how to best turn a valued internal process into a viable business platform. Challenging people to visualize processes as platforms completely changes how trade-offs between innovation, optimization, and user experience are debated and discussed.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

SEPTEMBER 14, 2011

To best leverage worldwide creative talent, Reliance MediaWorks operates a global network of creative centers located in Burbank, San Francisco, London, Tokyo, and across India. Suzlon's head of technology is John O'Halloran, a former Cummins Engine executive who now leads Suzlon's 500-strong global R&D team out of Hamburg.

Globalization 9

Globalization Innovation Decentralization Chemicals 9