The Internet of Things Needs Design, Not Just Technology

Harvard Business Review

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements.

B2B 14

3 Kinds of Jobs That Will Thrive as Automation Advances

Harvard Business Review

As technology transforms our economy, one trend is getting more and more attention: the prospect that it will increasingly automate the work that we human beings do. And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. Labor Technology Digital Article

Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. Technology and its role in travel 2.0 RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B.

Instead of Optimizing Processes, Reimagine Them as Platforms

Harvard Business Review

Platform models bring a shift in emphasis—from meeting specific customer needs to encouraging mass-market adoption in order to maximize the number of interactions, or from product-related sources of competitive advantage (such as product differentiation) to network-related sources of competitive advantage (the network effects of connecting many users and third parties).” Innovation Technology Design Digital Article

Is the Drone's Potential Being Shot Down Too Fast?

Harvard Business Review

There is another reason, too, that the drone market is set to take off. In February, as part of an FAA spending bill, Congress ordered the agency to develop rules by 2015 that would allow military, commercial, and privately-owned drones to operate in U.S.

Seeing Robots Everywhere

Harvard Business Review

At RoboBusiness this week, a conference devoted to the business and technology of robots, the revelation for me was not just how far robotic capabilities have come but also the range of problems robots are already helping to solve. Problem is: their professional setup costs $30,000 to assemble and a remote operator on a keyboard to run. It's not easy to deliver sophisticated robotics at a $40 price point , and by managing to do that, they have a toy with mass market sales.

IBM at 100: How to Outlast Depression, War, and Competition

Harvard Business Review

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. This innovation came to market in 1964 and quickly became a smash success, setting the standard for the industry and greatly expanding computer use around the globe.

What U.S. CEOs Can Learn from GM’s India Failure

Harvard Business Review

General Motors, once the world’s largest car maker, has decided to stop selling vehicles in India by the end of 2017, since it considers its India operation to be not profitable. Like its American compatriot Ford Motor Company , GM’s market share in India has always been in the single digits, but recently Ford has reported rising monthly sales of 36% in India. 1 — Consistent Leadership Over Time Matters in This Market.

Don't Draw the Wrong Lessons from Better Place's Bust

Harvard Business Review

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). EV advocates are quick to note that technology improvements in batteries will one day eliminate the range problem. A small number, but these are also small markets.

When The Customer Isn't Right

Harvard Business Review

Over the last ten years we have been researching deshopping in Britain through two mass market retail case studies and surveys of 150 independent retailers and over 500 consumers. Increasingly, deshoppers are operating in packs when returning goods, suggesting that the activity is becoming organized. Surveillance technology can help you identify serial unethical shoppers.

Why Porter's Model No Longer Works

Harvard Business Review

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. But when the capital requirements to enter markets have declined, the marginal cost of reaching consumers is effectively zero, and one-off production is not hard to do. Imagine that you wanted a new home theater system.

India Remakes Global Innovation

Harvard Business Review

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In prior blog posts, we have described how Western multinationals such as Xerox and GE are embracing polycentric innovation by sourcing more R&D capabilities from emerging markets such as India and China and integrating them into a synergistic global innovation network.

Selling to Customers Who Do Their Homework Online

Harvard Business Review

He expects to operate it, perhaps daily, yet the chances are he possesses little or no mechanical knowledge. The required changes may surprise you and raise questions about effective selling in your market. jennifer maravillas FOR HBR. Alfred P.

Price 11

Rules For the Social Era

Harvard Business Review

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Most organizations operating today started when companies needed more operating capital. Many organizations still operate by Porter's Value Chain model , where Z follows Y, which follows X.