Influence Innovation Mass Marketing Technology 
CO2
JANUARY 2, 2011
Technology and its role in travel 2.0 Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. Pink Demos Dr. John Sullivan FORA.tv
Harvard Business Review
DECEMBER 30, 2016
Surely this cheap, customer-centric, and data-driven innovation would impress the client. To make customers measurably happier, optimization mattered less than innovation. Their optimization strengths had become innovation weakness. Platforms, not processes, make innovations faster and easier to implement.
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Harvard Business Review
DECEMBER 17, 2012
Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. It didn't work.
Harvard Business Review
NOVEMBER 30, 2016
Most are accompanied by other restrictions, such as taxes and smoking bans in the case of cigarettes, which means it is difficult to disentangle the effects of warnings from other factors that influence behavior. Second, keep in mind that when orchestrated correctly, warnings influence producers as well as consumers. A 2003 U.S.
Harvard Business Review
FEBRUARY 14, 2012
Mass markets were a convenient fiction created by mass media. That would have naturally put them into conversations with influencers who could have an interest in what the company creates. That was why Christensen's The Innovator's Dilemma became the bible of the boardroom. Because that's the point.
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