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Ready to Grow Your Business? How to Appeal to Niche Audiences

Strategy Driven

Loyalty is the key word here. By adapting your marketing strategy, you will be able to target new audiences for your products and services. Let’s look at the niche markets that you can tap into boost your business’s growth and profitability: Seniors. Here are 5 signs that you are ready to expand: 1.

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The New Merchants of Data: Creating a More Equitable Exchange of Data Between Digital Businesses and their Customers - SPONSOR CONTENT FROM MICROSOFT

Harvard Business Review

This is data that comes through search engines, social media platforms, loyalty points and other digital transactions, such as dynamic cookies. Now the rise of digital technologies has added a third construct: data equity. But as Lanier rightfully questioned — who ultimately owns this data?