Harvard Business Review

APRIL 7, 2014

We found that family businesses handily outperformed non-family companies during both the 2001 and 2008 recessions in terms of a key metric, Tobin’s q. We also found three differences in marketing strategies, which may account for the performances of the two types of companies. and their social concerns shot up from 4.2

First-mover Advantage 8

First-mover Advantage Intangible Assets Sample Metrics 8

Harvard Business Review

OCTOBER 25, 2011

Even accounting rules specifically dealing with reputation — goodwill and intangible assets — are subject to frequent rule changes and endless debate. And the mathematics of long-term financial success — revenues, profits, cash flow — square perfectly with this scorecard. Bettinger is not alone.

Intangible Assets 11

Intangible Assets Ethics Short-term Reputation 11

Harvard Business Review

JUNE 22, 2016

Taking a clear look at your starting point will enable you to understand your strengths and weakness, and identify the long-term habits that you will need to shift and eventually transform your business. Second, make a complete inventory of all your organization’s assets.

Intangible Assets 8

Intangible Assets Business Model How To Intellectual Capital 8

Harvard Business Review

FEBRUARY 7, 2014

What he did not say, however, is how that laser-like focus on the company’s strategy also turned reputational risk into an opportunity. And finally, highly reputed companies are more stable, which means they have higher market valuation and stock price over the long term and greater loyalty of their investors, which leads to less volatility.

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

NOVEMBER 21, 2013

A series of patents were issued on the drug in the 1940s, but long after they had expired, there were still no generic competitors on the market. How could Wyeth sustain this exclusivity for such an extended period of time, decades beyond the 20 years of the patent’s term?

Intangible Assets 8

Intangible Assets Merchandising Innovation Pharmaceuticals 8