Tanveer Naseer

JANUARY 12, 2016

When organizations were hidden behind opaque operational fronts and top-down, one-way marketing, a leader was expected to play the role of an omnipotent god. Trust in an organization’s leader was created by their philosophy of leadership, their personality, or their style of management.

Organization 100

Organization Leadership Media Marketing Mix 100

Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. meaning is the web page messaging, positioning, etc. Do people read the content we post on web pages?

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CPA Organization Succession ROI 261

Strategy Driven

JANUARY 7, 2011

Everspark Interactive (ESI) is a full-service, Search Engine Optimization (SEO) Agency specialized in getting their clients’ websites to rank in the top position on Google, Bing, and Yahoo. Google reports an 80 percent click rate on videos that appear in the search results.

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Video Marketing Mix Press Release Engineering 50

Strategy Driven

FEBRUARY 7, 2011

And if you’re a hiring manager, you may have found that the best way to shrink that pile of résumés on your desk is to weed out the seemingly ‘overqualified’ workers first. Perfect your marketing mix and win with …And the Clients Went Wild! Here’s why. And no wonder: Over 15 million Americans need work.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works! But the true success came in the way that they appealed to their customers.

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Wilde Tactics Advertising Brand 62

Harvard Business Review

JUNE 20, 2014

The CEO can also make it a point to elicit marketing’s point of view on customer issues during strategy discussions, and carve out time for one-on-one meetings. “We We are always on the agenda of the executive team and are a significant part of the leadership meetings,” says Bert van Meurs, CMO of Philips Healthcare Imaging Systems.

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CEO Marketing Hotels Long-term 8