Tanveer Naseer

JANUARY 12, 2016

When organizations were hidden behind opaque operational fronts and top-down, one-way marketing, a leader was expected to play the role of an omnipotent god. Trust in an organization’s leader was created by their philosophy of leadership, their personality, or their style of management.

Organization 100

Organization Leadership Media Marketing Mix 100

Tanveer Naseer

FEBRUARY 12, 2013

Ensure your organization agrees to and understands what activities are digital branding related and which activities are digital marketing related. meaning is the web page messaging, positioning, etc. Always understand the marketing mix between digital marketing and digital branding.

CPA 261

CPA Organization Succession ROI 261

Women's Leadership Exchange

DECEMBER 2, 2010

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

Media 77

Media Conference Marketing Mix PR 77

Strategy Driven

JANUARY 7, 2011

Everspark Interactive (ESI) is a full-service, Search Engine Optimization (SEO) Agency specialized in getting their clients’ websites to rank in the top position on Google, Bing, and Yahoo. Google reports an 80 percent click rate on videos that appear in the search results.

Video 50

Video Marketing Mix Press Release Engineering 50

Strategy Driven

FEBRUARY 7, 2011

Perfect your marketing mix and win with …And the Clients Went Wild! Ask the candidate how he plans to use the skills that led him to his past achievements in the position you’re offering, but don’t focus too much on the past. Instead, find out about his current motivations and the goals he has for the position.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

NOVEMBER 29, 2010

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JUNE 20, 2014

The CEO can also make it a point to elicit marketing’s point of view on customer issues during strategy discussions, and carve out time for one-on-one meetings. “We We are always on the agenda of the executive team and are a significant part of the leadership meetings,” says Bert van Meurs, CMO of Philips Healthcare Imaging Systems.

CEO 8

CEO Marketing Hotels Long-term 8