Strategy Driven

APRIL 8, 2011

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Most marketing strategists perceive themselves to be engaged in a brand preference battle. Whole Foods Market. Defining and Managing the Category or Subcategory. Brand Relevance.

Brand 56

Brand Aaker Six Sigma Short-term 56

Harvard Business Review

APRIL 1, 2013

After looking hard at the numbers and algorithms, the smartest — and richest — general managers and franchises have made up their collective minds: They're not paying a premium for yesterday. The cultural values of loyalty and leadership are being redefined by the economic value of forecasting methodologies (PDF).

Loyalty 8

Loyalty Franchising Six Sigma Sports 8

Harvard Business Review

JANUARY 5, 2012

They stick to neighborhoods where they build loyalty-bound networks, and they distrust those who are outsiders. Global managers should pay attention to why Daniel's second attempt worked while his first one failed. South Americans work best with people they already know.

Marketing 12

Marketing Team Six Sigma Teamwork 12

Harvard Business Review

JANUARY 7, 2013

You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels. Today, it is not uncommon to hear an executive talk about managing a $30 billion brand. So what is management to do?

Strategy 8

Strategy Six Sigma Engineering Bottom-up 8

Harvard Business Review

FEBRUARY 20, 2013

This striking gap signals an opportunity for companies: Secure a competitive advantage by building your employees' ability to succeed in the increasingly complicated labyrinths of today's — and tomorrow's — markets. In our experience, social entrepreneurs can be extraordinary role models in this regard.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8