Strategy Driven

APRIL 8, 2011

Defining and Managing the Category or Subcategory. Understanding and managing relevance can be the difference between winning by becoming isolated from competitors or being mired in a difficult market environment where differentiation is hard to achieve and often short-lived.” Evaluating a Concept’s Prospects. About the Author.

Brand 56

Brand Aaker Six Sigma Short-term 56

Harvard Business Review

APRIL 1, 2013

After looking hard at the numbers and algorithms, the smartest — and richest — general managers and franchises have made up their collective minds: They're not paying a premium for yesterday. The cultural values of loyalty and leadership are being redefined by the economic value of forecasting methodologies (PDF).

Loyalty 8

Loyalty Franchising Six Sigma Sports 8

Harvard Business Review

JANUARY 5, 2012

They stick to neighborhoods where they build loyalty-bound networks, and they distrust those who are outsiders. Global managers should pay attention to why Daniel's second attempt worked while his first one failed. South Americans work best with people they already know.

Marketing 12

Marketing Team Six Sigma Teamwork 12

Harvard Business Review

JANUARY 7, 2013

Today, it is not uncommon to hear an executive talk about managing a $30 billion brand. As brand thinking has been institutionalized, management has figured out ways to assign value to this "asset." So, if you are an enlightened executive in the post-Steve Jobs era, how do you grow and manage this emerging corporate asset?

Strategy 9

Strategy Six Sigma Engineering Bottom-up 9

Harvard Business Review

FEBRUARY 20, 2013

Access to finance , designing operational processes and systems , and building strong, talented management teams are just a few obstacles that many cite. As testimony to its success, the program has received a net promoter score of 87%, which is well above the 75% threshold for companies garnering world-class loyalty.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8