Strategy Driven

APRIL 8, 2011

Create offerings and marketing programs that will earn the approval and loyalty of customers who are buying the established category or subcategory, such as SUVs. This classic brand preference model is an increasingly difficult path to success in today’s dynamic market because customers are not inclined or motivated to change brand loyalties.

Brand 56

Brand Aaker Six Sigma Short-term 56

Harvard Business Review

APRIL 1, 2013

The cultural values of loyalty and leadership are being redefined by the economic value of forecasting methodologies (PDF). Think of it as Six Sigma predictive analytics for talent. Yesterday" is a sunk cost.

Loyalty 8

Loyalty Franchising Six Sigma Sports 8

Harvard Business Review

OCTOBER 12, 2011

Engagement with employees was poor; there was little internal communication and no surveys of employee loyalty or efforts to improve it. Because employee engagement and loyalty drive customer satisfaction and loyalty — regardless of product or service. Measures of employee loyalty climbed steadily.

Long-term 13

Long-term Attrition Six Sigma Balanced Scorecard 13

Harvard Business Review

JANUARY 5, 2012

They stick to neighborhoods where they build loyalty-bound networks, and they distrust those who are outsiders. Over a century the dabbas have developed a color and numerical code which allows them to deliver with such a low margin of error that Forbes magazine has awarded them a Six Sigma rating.

Marketing 13

Marketing Team Six Sigma Teamwork 13

Harvard Business Review

JANUARY 7, 2013

Six Sigma UX : Successful UX is often about doing less, not more. Many organizations, like Google, are waking up to the need to integrate UX and design criteria into tollgates and other standard product management processes (parallel to, say, Six Sigma) to ensure that products stay on track.

Strategy 10

Strategy Six Sigma Engineering Bottom-up 10

Harvard Business Review

FEBRUARY 20, 2013

As testimony to its success, the program has received a net promoter score of 87%, which is well above the 75% threshold for companies garnering world-class loyalty. Take Allianz, a German financial services company. Allianz Group is now rolling out Social OPEX to a range of operational entities, including those in the UK and Asia.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8