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Ways Monitoring Your Competition Can Drive Your SEO and Business

Strategy Driven

This rating guideline concentrates on quality and reputation of the entire website content, including blog posts and landing pages. Then, you can use the keywords to create researched, high-quality content. It can help drive your site to the top of your niche market and create customer loyalty.

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Ready to Grow Your Business? How to Appeal to Niche Audiences

Strategy Driven

Loyalty is the key word here. It’s a sure sign that the products or services that you are offering are quality and that you are providing customer satisfaction. You may also recognize that you are not servicing niche audiences and that you have gaps in your products’ appeal. Here are 5 signs that you are ready to expand: 1.

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The New Merchants of Data: Creating a More Equitable Exchange of Data Between Digital Businesses and their Customers - SPONSOR CONTENT FROM MICROSOFT

Harvard Business Review

This is data that comes through search engines, social media platforms, loyalty points and other digital transactions, such as dynamic cookies. Now the rise of digital technologies has added a third construct: data equity. But as Lanier rightfully questioned — who ultimately owns this data?