Modern Servant Leader
SEPTEMBER 18, 2023
How Leaders Still Fail the Racism Sexism Test How Jann Wenner, The Hachette Book Group, and Little, Brown and Company Dropped the Ball on Diversity What Happened Jann S. Wenner, founder of Rolling Stone Magazine wrote a book of interviews from his 50 years leading the magazine. ” 50 Years?
Strategy Driven
OCTOBER 13, 2016
marketing avenues were limited, as was advertising (Sears Catalogue, Life Magazine, The Farmer’s Almanac, the local paper or general store). Following acceptable marketing criteria of the era – words and phrases that are in vogue, graphics and colors that are deemed ‘what everyone is doing’ – it’s hard to be unique.
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Strategy Driven
APRIL 7, 2016
In 1985 I coined terms that I’ve written extensively about in best selling books, magazines, and hundreds of articles. In 1979 I became Rookie (stockbroker) of the Year at Merrill Lynch with 210 accounts (the market was 777). Marketers currently use the term Buyer Persona to denote ‘influencers’ who will enable a sale.
Strategy Driven
OCTOBER 21, 2011
Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.
Ron Edmondson
MAY 5, 2014
Greg is an author, speaker, consultant and the Editor of Christian Media Magazine. Greg has started businesses including the worship resource website WorshipHouse Media, a social media marketing company, and his own consulting firm. This is a guest post by my friend Greg Atkinson.
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