CO2
JANUARY 2, 2011
These are: Customer Segments – An organization serves one or several customer segments. Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas. Pulse Meme Feed What Is Your Brand Against?
Harvard Business Review
MAY 2, 2011
Rather, they focus on markets (anonymous agglomerations of customers) rather than on any real, living, breathing individual customer. Most recognize that there are no truly mass markets any more. But we must go beyond looking at market segments and niches to embracing the truism that every customer is his own market.
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