Marketing Organization Stephenson Technology 
The Horizons Tracker
FEBRUARY 22, 2022
While the metaverse sprang to public attention with the renaming of Facebook earlier this year, the phrase was coined back in 1996 in Neal Stephenson’s book Snow Crash, in which the science fiction author described an immersive version of the internet that was accessed via virtual reality. It’s a market that is already worth $3.1
Harvard Business Review
MARCH 7, 2016
” That’s a great question (and one that many fine minds are trying to figure out), but for those of us running large organizations in today’s digital economy, it’s the wrong one. They also need to prepare the workforce to be agile and to adapt quickly to changes in the market. Insight Center.
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Harvard Business Review
JULY 11, 2014
Getting a foot in the door, the first hurdle in closing a deal, requires identifying the right champion within the target organization. In fact, champions rarely have significant power in the organization—but they know who does and their expertise is usually respected. The decision maker at AT&T was CEO Randall Stephenson.
Harvard Business Review
AUGUST 14, 2012
As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. For managers in customer-serving organizations, we know the challenges of customer intelligence have more to do with achieving the upside than containing the downside.
Harvard Business Review
MARCH 16, 2015
We interviewed 24 CEOs and asked them to name the biggest challenges facing their organizations. Given that CEOs set the tone and priorities for their organizations, it is important to understand what they interpret as the major challenges and opportunities. CEOs have a lot to worry about, but what are their greatest concerns?
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