Strategy Driven

JUNE 18, 2015

And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. Transparency Translates. Name and address information required.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. In this sense, the three strategy propositions provide an organizing framework to ensure an organization is taking a holistic approach to the formulation and execution of strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

MARCH 23, 2011

An organization's overhead might be consistently high for any number of reasons: obscurity of the cause, a long-term strategy at work, educational efforts not labeled as services, and so on. Often we hear that a telemarketing firm takes 90% of what it raises. But it's an amateur analysis that ignores the telemarketer's costs.

Proposal 13

Proposal Telemarketing Hammer Report 13

Harvard Business Review

APRIL 17, 2015

.” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. Research firms such as Forrester can assist by documenting the total costs and resources required for a firm to field a first-rate digital operation.

B2B 8

B2B Forrester Telemarketing Media 8