In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources.

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Brand CEO Marketing Proposal 196

Women on Business

JANUARY 8, 2011

How, then, do I maintain a robust network of people who continue to like and care for me, as well as a list of referrers who literally feed me by sending me leads, partnership opportunities, writing positions, and paid gigs? Marketing dollars to establish a relationship only go so far until actual relationships become more important.

Press Release 174

Press Release Discount PR Media 174

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

FEBRUARY 3, 2015

2 (2004): 349–399. Joel Podolny, former head of Apple’s human resources, calls this tendency of our networks to evolve more slowly than our jobs “ network lag.” ” We’re exceptionally slow to build relationships that allow us to perform in a new position or prepare us for future roles.

How To 8

How To Diversity Letter Learning-by-Doing 8