Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. It is not because they had some unique access to talented people, advertising, consultants or the media. We are committed to designing smart marketing strategies – not the flashiest or most complex.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. If you aren’t sure where to get started, take a cue from other companies that have taken innovation to heart and used it to successfully win and keep customers.

Wilde 62

Wilde Tactics Advertising Brand 62

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. That will probably be the tipping point for us.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. With a team of talented marketers, amazing creatives, and SEO experts, they create content that stands out in an industry overloaded with a content publication. What myths are there about content marketing that need to be dispelled?

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 4, 2012

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S.

Policies 8

Policies Short-term Education Diversity 8