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Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 But coffee has seen other innovations, too. Yet total U.S.

B2C 12
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 373
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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Executives searching for sources of top-line growth should look at what's already in their hands — literally. It's the same inertia we saw in the early days of the internet.

Brand 11
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. This goes for B2B, B2C, and B2B2C markets.

Marketing 105
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Europe’s Other Crisis: A Digital Recession

Harvard Business Review

and China take the lead in tech innovation. While 44% of EU residents shopped online in 2014, a paltry 15% bought from another member state; barely up by six and a half percentage points since 2010, according to the European Commission’s (EC) “Digital Agenda Scoreboard 2015.” Investing in innovation capacity.

Crisis 8