Harvard Business Review

JULY 17, 2014

As our economy grows ever more globalized and competition for market share intensifies, companies are under ever-greater pressure to innovate — both to retain market share and to capture new markets in emerging economies and underserved markets.

EPS 8

EPS Hypercompetition Diversity Constraint 8

Harvard Business Review

AUGUST 27, 2015

Economywide ROIC has trended downward since the 1980s, falling from above 6% in the mid-1960s to 5% in 1980, then to 3% in 1990, and to only a bit more than 1% by 2010. The comparison is imprecise, of course, but nevertheless suggestive. But this phenomenon of rising competitive intensity does not, evidently, apply to all firms.

ROIC 8

ROIC McKinsey GDP Company 8

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. So when I asked Mark Krolick—managing director of marketing and product development at United Airlines—about the hypothesis that having more superconsumers as leaders or employees enhances business performance, he smiled. Sales & Marketing Adapted from.

Airlines 8

Airlines Energy Self-aware Learning Curve 8