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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys.

Brand 215
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What Businesses Need to Know About Sustainable Development Goals

Harvard Business Review

Since 2011, as emerging markets have suffered from slower growth and fresh social unrest, that $30 trillion prize seems more distant. Some companies could get a jumpstart in their industry in organizing partnerships and even positioning themselves as leaders in sustainable development using the goals as a branding anchor.

Goal 8
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How Organic Wine Finally Caught On

Harvard Business Review

Since the advent of agricultural chemicals in the nineteenth century, a variety of people have warned of risks to public health and the environment, but these people largely struggled to attract an audience until the late 1960s, when organic farming, natural food stores and organic food start-ups started to gain traction. Early Struggles.

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How to Know If a Spin-Off Will Succeed

Harvard Business Review

The outsiders provide new blood in support functions such as finance, legal, or administration. Decisive actions are required to tackle the factors that prompted the spin-off in the first place, which in many cases are underperformance and/or a lack of strategic fit leading to chronic underinvestment in the development of the business.

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What See-Through Pants Can Reveal About a Company's Weaknesses

Harvard Business Review

Except when it''s not, which is becoming increasingly common — see the sheer pants crisis , the abrupt resignation of a CEO , a poorly-received job ad to replace said CEO, and a bit of media heat over a 2011 murder that occurred in a Bethesda store. Thus, "it makes no sense for the industry to stay in the psychiatric-drug business.".

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Ending the Shareholder Lawsuit Gravy Train

Harvard Business Review

These lawsuits have been enabled in part by the efficient-market teaching that “in an open and developed securities market, the price of a company’s stock is determined by the available material information regarding the company and its business.” Economy Finance Risk management' Bratton and Michael L. Basic, Inc.,