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GC24: Killer Gamification: Engaging for Impact

Engaging Leader

The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status. Now, businesses were using gamification, which we define as game-inspired tactics to engage people, often with similarly powerful results. However, the […]. However, the […]. How do they like to engage?"

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What It Was Like to Be a Manager in Ukraine

Harvard Business Review

In my former position as Managing Director of Philip Morris Ukraine where I was based from January 2012 until February 2015, I was forced to see it as a business crisis that threatened our people, operations, and bottom line. It is easy to feel anxiety, responsibility, and even shame when things go wrong in a business.

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Connecting Unemployed Youth with Organizations That Need Talent

Harvard Business Review

nearly 6 million entry-level jobs will be created from 2012 to 2022, according to the Bureau of Labor Statistics. It teaches young people the dress, demeanor, and collaboration skills expected in a professional setting as well as the technical skills for careers in IT, operations, finance, sales and marketing, or customer service.

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CMOs and CEOs Can Work Better Together

Harvard Business Review

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective.

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The Big Picture of Business: Putting Budgeting Into Perspective, The Bigger Picture of Strategic Planning

Strategy Driven

Growth, defined as increasing revenues each year (rather than improving the quality of company operations). 7 Stages in Making a Case for Business Funding: Link to a strategic business objective. Continuous quality improvement within your own operation. Copyright 2007-2012 by StrategyDriven, Inc.