Marshall Goldsmith

FEBRUARY 24, 2014

Every company wants “integrity,” “respect for people,” “quality,” “customer satisfaction,” “innovation,” and “return for shareholders.” ” It lacks the slick PR packaging that I observed at Enron. Marshall@MarshallGoldsmith.com. 1-858-759-0950.

Ethics 137

Ethics Pharmaceuticals PR Execution 137

Harvard Business Review

JANUARY 13, 2012

For example, one PR agency rep sent six press releases about one client in the days leading up to the show. If you're not asking customers all about this before you invest significant resources in the development of your product and marketing, then you are just guessing from a conference room. You don't know better than your market.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

AUGUST 7, 2014

But you can get your people back into the groove with a little work, says Thomas Wedell-Wedellsborg, a partner at The Innovation Architects, the advisory firm, and the coauthor of Innovation as Usual. Think about when, where, and how your team has been most innovative in the past. Sometimes you need to rethink what you’re doing.”

Team 9

Team Brainstorming Creativity Innovation 9

Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Some of the most exciting — and challenging — innovations in social media are around how to enable users of sites like Facebook and Pinterest to make recommendations, referrals, or "likes" of the products and services they use. This means they want to talk to your customers. Social media understands this and facilitates it.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. Just how artificial is Artificial Intelligence?

Content 8

Content Trends Media Advertising 8

Harvard Business Review

DECEMBER 18, 2012

Individual companies are feeling the bite: analysts at Morningstar estimate that input costs at Tyson Foods will rise by $700 million — more than its 2012 net income. One auto analyst declared 2012 the " Year of the Green Car ," with more high-MPG models, 500,000 hybrid sales in the U.S., It wasn't just energy. Company Stories.

Supply Chain 9

Supply Chain Constraint P&L Energy 9