Strategy Driven

NOVEMBER 18, 2019

Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. To find out how you can advertise your business to Generation Z, be sure to read on. Work on your online reputation. When looking for an influencer to collaborate with, it’s important that you don’t set your sights too high.

Advertising 51

Advertising Reputation PR How To 51

Women on Business

DECEMBER 24, 2010

However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. So at least in the short term, we have a solution to the estate tax dilemma. If that’s truly the case, let’s shoot for a glamorous, easy death– and minimal taxes.

Press Release 202

Press Release Discount PR Magazine 202

Marshall Goldsmith

FEBRUARY 24, 2014

” It lacks the slick PR packaging that I observed at Enron. We looked at the impact of leadership development programs in changing executive behavior. What Got You Here Won’t Get You There has been listed as the #2 bestselling business book for 2012 by INC magazine / 800 CEO Read. Marshall@MarshallGoldsmith.com.

Ethics 137

Ethics Pharmaceuticals PR Execution 137

Harvard Business Review

JANUARY 13, 2012

For example, one PR agency rep sent six press releases about one client in the days leading up to the show. If you're not asking customers all about this before you invest significant resources in the development of your product and marketing, then you are just guessing from a conference room. You don't know better than your market.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

JANUARY 25, 2012

You could say this is just rhetoric and PR meant to stave off those truly radical scribblers in garrets — and that may be partly right. This is a followup to Fukuyama's famous article and book on "The End of History," in which he argued that Western liberal democracy might just be the logical conclusion of human development.

Consultative 14

Consultative Porter Management Press Release 14

Harvard Business Review

JUNE 7, 2012

How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Have we engaged our references and advocates in long-term relationships? You need an organized program, with a strategic approach.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Have we engaged our references and advocates in long-term relationships? You need an organized program, with a strategic approach.

Reference 12

Reference Tips Media Case Study 12