Strategy Driven

NOVEMBER 18, 2019

Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. When you do decide to market via social media, a good piece of advice is to work alongside influencers. To find out how you can advertise your business to Generation Z, be sure to read on. Work on your online reputation.

Advertising 51

Advertising Reputation PR How To 51

Women on Business

DECEMBER 24, 2010

This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. The Bush law did allow a $1.3

Press Release 202

Press Release Discount PR Magazine 202

Harvard Business Review

JANUARY 13, 2012

And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. The engineering of electronics has never been healthier, but the quality of the marketing lags far behind. Technology marketing needs to be shameless.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JANUARY 25, 2012

The new ideology would not see markets as an end in themselves; instead, it would value global trade and investment to the extent that they contributed to a flourishing middle class, not just to greater aggregate national wealth. Fukuyama's would-be allies in the business world haven't developed what you could call a coherent plan of attack.

Consultative 14

Consultative Porter Management Press Release 14

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. A hybrid of humans and AI is remaking retail, marketing, and customer service. Just how artificial is Artificial Intelligence?

Content 8

Content Trends Media Advertising 8