Women on Business

DECEMBER 24, 2010

However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. So at least in the short term, we have a solution to the estate tax dilemma. If that’s truly the case, let’s shoot for a glamorous, easy death– and minimal taxes.

Press Release 202

Press Release Discount PR Magazine 202

Harvard Business Review

JANUARY 13, 2012

Sure, it's an industry show, and the press here understands technology, but how do you think they will communicate about your product if all you give them is tech specs? For example, you don't make a video-distribution technology. Technology marketing needs to be shameless. Be bold, be shameless. You don't make speakers.

Marketing 15

Marketing Press Release Wireless Industry 15

Harvard Business Review

JANUARY 25, 2012

You could say this is just rhetoric and PR meant to stave off those truly radical scribblers in garrets — and that may be partly right. This is a followup to Fukuyama's famous article and book on "The End of History," in which he argued that Western liberal democracy might just be the logical conclusion of human development.

Consultative 14

Consultative Porter Management Press Release 14

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. Just how artificial is Artificial Intelligence?

Content 8

Content Trends Media Advertising 8

Harvard Business Review

JUNE 7, 2012

How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Are we taking advantage of new advocacy technologies that can do things like automate organization and packaging of customer testimonials and other customer content?

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Are we taking advantage of new advocacy technologies that can do things like automate organization and packaging of customer testimonials and other customer content?

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

APRIL 16, 2015

When Hostess declared bankruptcy in 2012, Twinkie fans mourned the loss of the classic American snack. General Electric does an exceptional job breaking this mold as a B2B company, using Instagram as a window into the science behind some of GE’s most cutting-edge technology.

Media 8

Media Tactics Productivity Products 8