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Invaluable perspectives on the brainstorming process

First Friday Book Synopsis

Alex Osborn (1888-1966) was founding partner of one of the most highly regarded advertising agencies, BBDO, and is credited with introducing the brainstorming process in his book, Applied Imagination: Principles and Procedures of Creative Problem-Solving, published in 1957. He recommended four “rules”: o Generate […].

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How And When Automation May Affect Long-Haul Trucking

The Horizons Tracker

In Oxford’s Michael Osborne and Carl Benedikt Frey’s hugely influential 2013 paper looking at the likelihood of automation for various professions, truck driving was one of the professions that were projected to be automated in double-quick time. At risk (kind of).

Osborne 73
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How Tax Policy Encourages Firms To Invest In New Technology

The Horizons Tracker

While the flurry of stories on the topic seems to have accelerated in recent years, especially since Frey and Osborne’s notorious 2013 study of the topic, the evidence to date is that robots generally haven’t been “taking our jobs” at all.

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Work Needs To Be Re-Designed To Allow Man And Machine To Work Together

The Horizons Tracker

Despite minimal evidence of technological redundancies since the famous paper on the topic by Carl Frey and Michael Osborne in 2013, fears have barely abated in the intervening years.

Osborne 81
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Doomsday Predictions Around ChatGPT Are Counter-Productive

The Horizons Tracker

Not only have those breathless fears not come to pass but we’re actually in a period of historically low unemployment.

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Automation, COVID, And The Future Of Work

The Horizons Tracker

Ever since Oxford’s Carl Benedikt Frey and Michael Osborne published their paper on the potential for jobs to be automated in 2013, a groundswell of concern has emerged about the impact of the various technologies of the 4th industrial revolution might have on the jobs market.

Osborne 84
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Is 8 Hours Of Work Per Week Ideal For Our Health And Wellbeing?

The Horizons Tracker

Back in 2013, Oxford researchers Carl Benedikt Frey and Michael Osborne predicted that 47% of jobs would be automated within a decade.

Osborne 68