Harvard Business Review

JUNE 3, 2014

With a market size of $8 billion in 2013 Massive Multiplayer Online Gaming (MMOG) is becoming big business. million as of 2013. LoL’s 2013 World Championship garnered online viewership of 32 million on Twitch.tv Stories like LoL and Vans illustrate a profound truth about strategy and business.

Industry 8

Industry Sports Advertising Strategy 8

Harvard Business Review

MAY 28, 2014

But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy. In March, it announced a major partnership with Luxottica , the world’s largest eyewear company, a move clearly aimed at the mainstream market.

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

MAY 6, 2013

Increasingly, the CIO and IT must be seen less as merely developing and deploying technology, and more as a source of innovation and transformation that delivers business value, leveraging technology instead of directly delivering it. Define Your Strategy. To that end, the role of the CIO must be strategic instead of tactical.

CIO 8

CIO Hamel Technology Tactics 8

Harvard Business Review

APRIL 4, 2014

Cellairis had tinkered with its core strategy, one that had been working beautifully, and it had turned ugly. System-wide revenue for 2013 was $350 million – seven times revenue for 2005. By mid-2013, the company was chugging along at a $200 million annual revenue rate. Tinkering can kill midsize companies.

Strategy 8

Strategy Wireless Company Retail 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). By May 2013 it had sold fewer than 3,000 vehicles.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8