The Horizons Tracker

APRIL 28, 2022

One could certainly be forgiven for not recognizing such a picture, especially if you’re a regular reader of the technology press, which features a daily exposition of the vast sums being raised by startups around the world. An environment of creative destruction most definitely is not present. A different picture.

Entrepreneur 105

Entrepreneur Venture Capitalist Mass Marketing Globalization 105

Harvard Business Review

OCTOBER 2, 2014

It’s easy to make a case that Apple is now positioning itself to become more of a provider of luxury-level technology. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. But is that really right? Income data is from the U.S.

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center are at TED 2013. In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. It's happening right now.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). What Went Wrong?

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8